Turn Your Visitors to Subscribers
Guest Post: by Carrie Wilkerson
When a person visits your site, many times they will leave and not come back unless there are some compelling reasons to do so. Many visitors are web-surfing and will not come back to your site unless you have something to keep them coming back.
The bottom line is that your visitors may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some believe that unique content is all that is needed to visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him or her via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
Ultimately what you want to do is convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy and wise way. If you don’t have an opt-in area on your site, that is the first thing to do, then offer something your readers might be interested in to keep them coming back, such as a report or a weekly newsletter. These are just some simple ways to turn your visitors into subscribers.
Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, she has ‘been there and done that’ professionally and personally. http://blogbarefoot.com/
