5 Common Reasons Why Many Quit Marketing on the Internet

Guest Post: by TJ Philpott

Marketing on the internet offers the potential for many to become ‘independent’ from the bonds of a job however it is not for everybody. The single biggest contributing factor for business success on the internet is having the ambition to do what it takes to get the job done. Not ‘the ambition’ that comes with a ‘spurt’ of enthusiasm but the more deeply ingrained drive to persevere through the inevitable challenges you WILL encounter along the way.

Here are 5 of the most common reasons many people ‘choose’ to quit prematurely in their pursuit for online success in business.

No Business Plan Strategy

Pursuing any type of business venture requires a map or strategy as to how you are going to achieve what it is you are trying to accomplish. A business plan strategy needs to be put together to help you pull together your own efforts in a coordinated fashion and without one you are literally chasing your tail. Without a strategy this leads to frustration quickly which then leads to giving up.

Lack of Work Motivation

As enthused as many may be about ‘forging’ their own futures on the internet they quickly find out that it will require an investment of at least effort on their part.

Being your own boss comes with its own pitfalls and in this case it is there will be no one telling you what to do. Hey, that is good isn’t it? Not necessarily since far too many are in need being given directions and lack the necessary work motivation to get the job done.

Being able to motivate yourself to do something (work) that is not too appealing to begin with and all without seeing ‘instant’ results requires a strong inner drive and focus. Sadly many lack these characteristics which will be needed to accomplish the success they are looking for online.

No Set Goals

Goal planning is also a key component for any successful business. How are you going to succeed when you do not know what it is you are striving for? Goal planning involves setting realistic and achievable objectives that are essentially stepping stones that will move you closer to the desired results you seek.

If you do not take the time to do this you will be without direction and once again get frustrated and quit.

Lack of Confidence

We all gain more confidence as our experience in a particular field grows. Starting out online however it is safe to assume that most everybody lacks the experience since the internet is a relatively new frontier. Our confidence level as a result is non-existent and for many this is more discomfort then they can handle.

Working online you must have the ability to accept that you will have a lot to learn and the resolve to stick with it but again not everybody possesses that ability. The result is that with the first challenge or perhaps minor set back, many will be convinced they can not succeed at online marketing and quit.

Fear of Failure

This is a strange phenomenon of the human mind but many are so afraid of failing at something that they are more comfortable with not even trying. Fear of failure can hold back even the most talented and intelligent amongst us and it is certainly no different for people working online

This is closely related to a lack of confidence except that lacking confidence at least involves making an attempt whereas fearing failure demonstrates ‘quitting’ before they even attempt anything.

Marketing on the internet can be very challenging but the financial rewards are worth the effort. The opportunity for anyone to achieve success in business online is a realistic one however many fail to do so. Often times this ‘failure’ is due to the simple fact they do not possess the ambition needed to succeed. In a way striving for business success on the internet can be a ‘gut check’ for many as they realize the level of their own self motivation. As these 5 common reasons we sited above for people quitting’ before’ they succeed online illustrates it often can be the obstacles inside of us that keep us from our dreams!
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TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
Learn more about Marketing on the Internet and also get a free instructional ebook that teaches valuable niche research techniques by visiting: http://blogbrawn.com/

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• Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640

5 Common Reasons Why Many Quit Marketing on the Internet

Social Media Marketing / Do Not Make These Mistakes

Guest Post: By Enzo F. Cesario

The Cluetrain Manifesto asserts that “Markets are Conversations.” The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon – in regards to the impact and opportunities of Internet and web technology on the modern businessman. Nowhere has this assertion been borne out more than in the complex, fascinating world of Social Media Marketing (SMM).

What is Social Media Marketing?

Any definition of SMM requires an understanding of social media networks. These are any community-oriented networks based on user-generated content. For example, YouTube’s primary focus is the hosting of user-generated videos, not the promotion of the parent company’s products. Social media networks include Twitter, Facebook, Reddit, and many others.

SMM therefore is the use of these networks to promote and market products, services, or information to the promoter’s intended audience. This could be a traditional product seeking a market, such as an author promoting a new novel. Or it could be something much bigger; the US Presidential campaign of 2008 brought Twitter into the spotlight as a way for the candidates to quickly transmit a message to their audience, keeping them updated on happenings on the trail. In the latter case, no tangible product was being promoted per se, but it was a means of marketing the candidates and their messages. Twitter exploded in popularity following the election, and remains a current topic of discussion.

The intelligent business strategy will seek to understand these opportunities, and reach out to the social media markets available, in order to directly reach their customers. SMM has as many pitfalls as opportunities, however. Several politicians have had their tweets made public, and have regretted it. Here are some easy mistakes to make and how to avoid them.

Mistake #1 – Not Having A Blog

Everyone has a blog. While this may not be true in fact, it certainly is true in perception. Free services such as WordPress and Blogspot allow anyone with a connection to have a voice in an organized and attractive form. Twitter, Facebook, and other networks are useful, but they aren’t directly under a user’s control. A blog, however, is, and the savvy marketer will take advantage of that. In a blog, a user can post their thoughts, analysis, and arguments with very little restraint and go into greater detail than most social networks permit. For example, Twitter only allows posts of 140 characters, which is certainly too small for a product description or a dissection of a major political speech. However a short ‘tweet’ telling book fans that their favorite author has been interviewed by a blog will bring people flocking to the site where they will not only read the interview, but probably the many other articles on the site as well.

This of course means that good blogging is consistent blogging. A blog can’t be neglected and only updated when big things happen – the modern attention span of Internet users is fairly short. Bloggers need to consistently post good content in order to keep drawing in their intended audience; not month by month but sometimes even day by day.

Mistake #2 – Not Branding Yourself

The web is an information explosion and getting anyone to notice a product or a company consistently is a challenge. The savvy web marketer must take advantage of the chance to brand their name with every networking opportunity. If a company has a blog and a product website, they must be connected. The blog must promote the site’s main goal, and the site must refer visitors to their excellent blog content. Posts to social networking sites should refer to this ‘brand’ image, and keep the message consistent across them all. The successful SMM campaign will treat each element as a unified whole, and approach them systematically. Every Twitter message, every Facebook post should remind users who is posting the content, and where they can find more.

Mistake #3 – Not Being Nice

As mentioned above, “Markets are Conversations.” The users on the Internet are not robots. They will respond with a pre-programmed action when a certain combination of criteria is applied. They are people with ideas who think critically, and who have become accustomed to having their say. While a marketer must take every opportunity to promote their message, this does not mean forcing it into every single conversation. Participants on social networking sites will quickly identify the more ham-fisted efforts of some marketers, and let their acquaintances know of their displeasure. A bad reputation can spread quickly on the Internet – a certain St. Louis police officer lost his job when a video of the officer abusing his authority was posted to Google.

So the proper tactic is not to view these markets as simple places to advertise, but places to converse. Simply popping onto Facebook and posting a new product to every available group is a quick way to get noticed, and disregarded as incompetent. On the other hand, a user could join several groups with discussions pertaining to the subject of their personal passions, and cultivate friendships and a reputation as a quality commentator. Then, when they refer folks to their blog, they are more likely to be taken seriously. Simple courtesy and respect for the groups can go a long way to securing a few more hits per post.

In essence, SMM requires thought, persistence, and critical thinking just as any other marketing campaign. It is not a short series of clever commercials that can be aired for several months at a time, but a means of consistently communicating, day in and day out, with a target audience. Good SMM must provide constant, consistent content for its target markets and be prepared to participate in a lot of give-and-take with an audience uniquely suited to making their voices heard.

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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

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• Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640

Social Media Marketing / Do Not Make These Mistakes