Posts Tagged ‘Metrics’


Online Brand Building By the Numbers

Online Brand Building By the NumbersGuest Post: By Enzo F. Cesario
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, [...]

Email Marketing Solutions

Email Marketing SolutionsGuest Post: By Natalie Stanczyk

Companies are still utilizing e-mail marketing to enhance their business. Pew Research Center recently reported that more than 90% of adults send and receive email, making it the most used online activity. Email marketing is effective to announce promotions, broadcast sales, follow up with leads, and publicize events to [...]