Key Secrets To Understanding AdWords Quality Score

Guest Post: by Adrian Key

If you’re like many Google advertisers, you’ll be very frustrated by your AdWords Quality Score.

You’ll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can’t seem to get it to rise.

But what is AdWords Quality Score, why is it important and how is it calculated?

Understand the answers to these questions and with this newly learned knowledge you’ll be able to improve the Quality Score for all your keywords and save money too.

What is AdWords Quality Score?

You’ve got to wonder sometimes, what is the purpose of Quality Score?

Google prides its self on providing users with relevant search results to queries. Quality Score is their way to ensure that only the most relevant AdWords ads appear to users.

Why Is Your AdWords Quality Score Important?

The fact of the matter is that AdWords calculates your keywords Quality Score every time there is a match with a search query. In general, the higher a keywords Quality Score, the higher the position your ad will appear on the page and the lower your bidding costs will be.

What this means to you is that the higher the Quality Score for your keywords, the less you pay in bids.

How Is AdWords Quality Score Calculated?

Many first time advertisers with AdWords find Quality Score very confusing.

What is actually happening is that when you create your brand new campaign, Google calculates a provisional Quality Score for each of your keywords based on how the keywords you choose have performed in the past when used by other advertisers and how relevant your ad is to those keywords.

The right thing to do therefore when setting up a new campaign is to divide your keywords into small ad groups of 10 or less closely related keywords. Each ad group should trigger at least one relevant ad that includes within it the most popular keyword in the ad group, ideally in the title and in the first line of the text.

The landing page of your ad should also point to the most closely related page of your web site for those keywords and not your home page.

As time passes by, Google will evaluate your landing page and the rest of your web site.

Therefore your entire web site or at least a significant amount of the content on it needs to be on the general theme of the keywords you’ve selected.

After you’ve been advertising with AdWords for a while, your Quality Score will change based on the performance of your ads. If a keyword enjoys a high click-through-rate, it’s likely your Quality Score will rise, poor click-through-rate and it’ll fall.

As a rule-of-thumb you should be aiming for a click-through-rate of at least 1% for all your keywords.

What Is Google Actually Looking For?

Google keeps the actual formula for calculating Quality Score a closely guarded secret. However, we do have a good idea what they are looking for when AdWords makes the calculation.

Your AdWords Quality Score is calculated differently depending on if you’re using Google and the search network or the content network.

For Google and the search network, factors used to calculate Quality Score include:

+ The historical click-through-rate of your keyword and the ad it triggers.

+ The historical click-through-rate of your entire account. The historical click-through-rate of your domain.

+ The quality of your landing page.

+ The relevance of the keywords to the ads in your Adgroup.

+ The relevance of the keyword and matched ad to the search query.

+ Your accounts performance in the region you’re targeting.

For content network, factors include:

+ The ads past performance on the target and similar sites.

+ The relevance of your ads and keywords in the ad group to the target site.

The quality of your landing page.

To improve your keyword Quality Score, you’ll need to optimize your account. This entails making sure that your ads are descriptive and that all keywords in an ad group are closely related.

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Adrian Key is editor of AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Find out more about Quality score and how to improve your AdWords campaign performance at: ==>> http://www.adwords-adviser.co.uk/

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MadViral online since 2005, MadViral Enterprises, LLC can help you market your business with Email Advertising, Professional Unique email design services

Key Secrets To Understanding AdWords Quality Score

10 Ways to Get Banned by the Search Engines

Guest Post: By Terri Seymour

When you build your website, you, of course, want to get high rankings in the search engines.  There are lots of ways to do this and lots of ways to NOT do this.  Below are 10 things to avoid if you want to be in good standing with the search engines.

1. Duplicate Content/Sites – Do not set up multiple sites or site pages using basically the same content with a few different keywords spread around.  This does not fool the search engines.
2. Cloaking – Cloaking is when a website or webpage is set up to show different content for a search engine spider than the human visitors.   The cloaked page (for the spiders) is stuffed with keywords in an attempt to get higher rankings.  What it can get you is banned!
3. Linking to Bad Neighborhoods – Be careful who you link to because you can be found guilty by association.   Do not link to adult sites, gambling sites or link farms.  Also be careful not to link to sites that use any of the SEO methods mentioned here.
4. Title Stacking – This is simply trying to give each page more than one title tag so you can use more keywords to get higher rankings.   The search engines consider this a dirty little trick.
5. Doorway Pages – Doorway or gateway pages are pages that are set-up for one keyword topic but then they take you to different content.   These pages usually have little value in the way of content and have little to do with the rest of the site.  They are used solely to try to get a higher rank in the search engines.
6. Redirect Pages – Redirect pages are set up to rank high in the search engines but when you click on the page, it will take you to another page which is usually a sales page for a product or service.  So, what you see isn’t what you get!
7. Automated Submission Services – Do not use automated submission services.  They are against Google’s TOS and can get you banned.
8. Hidden Links – This is when a link is added to a page in such a small size that it cannot be seen by human visitors but can be picked up by the search engine spiders.   This might work for a time but when the search engines discover it, you will be penalized!
9. Keyword Stuffing – Keyword stuffing or spamming is simply being too repetitive with your keywords as to the extent of your content not being sensible.  For example if your keywords are cat food and your text reads something like this:  When your cat gets hungry be sure to feed them this cat food because your cat will like this cat food.  This cat food comes in an easy to open cat food can and contains fish, chicken and healthy ingredients that all cat food should have.  So, when your cat is hungry for cat food, give them this cat food because this cat food is the best cat food for your cat!You can easily see why this kind of keyword stuffing should not be used.
10. Invisible Text – This is when you hide text by using the same color text and background.   The invisible text is meant for the search engines only and not for visitors.  This is done so you can stuff a lot more keywords on your page without wrecking your content.  The search engines will discover this and they will penalize you!

Be careful not to use these Black Hat SEO methods because it could cause you a lot of trouble with the search engines.  Be careful as well, who you hire to work on your site because some of these things can be done without your knowledge and cause your site to get banned or penalized.

A few things you should do to get higher rankings are:

1. Research keywords and use relevant keywords on your web pages and in your page title.
2. Add new content to your site regularly
3. Link with relevant, quality sites
4. Use a site map
5. Don’t use a lot of javascript or flash.  The search engines do not read these.

Following all of the above can keep you from getting banned and improve your rankings!

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Terri Seymour (also known as “The eBook Lady”) has over ten years online experience and has helped many people start their own business.  Visit her site at http://www.seymourproducts.com for resources, $1 resell ebooks & software, free tutorials, affiliate programs, free ezine and free business ebook with Master Resell Rights. http://www.seymourproducts.com/free.shtml

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• Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640

10 Ways to Get Banned by the Search Engines