Are Your Websites Secure Or Is The Back Door Wide Open?

Guest Post: By Willie Crawford

One of the topics that all of us online business people are aware of but usually don’t feel totally on top of is website security.

Coming from a background of having spent over 20 years in the U.S. military, and having spent four years as a software tester, I have a greater awareness of the need for continuous vigilance in this area than your average marketer.

I also know that you can never make your websites or your computers completely secure. Instead, you can only do things that reduce the risk.

Given that you spend a lot of time, money, and energy, building your online business, it only makes sense that you set aside time periodically to review security related issues, and to look for problems that can be easily minimized.

Here are a few easy “fixes” that you can implement today that will increase the security of your online business.

1) Delete outdated scripts that you no longer use from your server. Many of “the bad guys” have studied the exact same scripts that you use to power your websites, and they know where the backdoors and vulnerabilities are. They know exactly which file will allow them to create all kinds of havoc.

If you have old programs on your server that you are not using, simply delete them.

2) Update older scripts that you are using. Often, the reason that updates are released for a script IS to patch a vulnerability that the developer has become aware of.

YES, upgrading can seem time consuming, and it can be tempting to skip an update, and just wait for the next one. When you wake up one day and can’t access your server, or all of your websites have been defaced or erased, you’ll see the wisdom in ALWAYS keeping the scripts powering your websites completely updated.

If you are as non-techie as I am, you simply hire a trusted programmer to perform this task.

3) Change the default setting when installing scripts on your servers. Many scripts have default passwords, and default locations for critical directories that make these scripts work flawlessly. Since everyone obtaining a copy of these script have these settings, you probably want to change them, and you also may want to rename certain directories.

4) Secure your web logs. Many web hosts have a standard location for the website’s logs and statistics on each hosting account. The files that allow you to access, read, download, and manipulate this data often aren’t secured. At a minimum, password protect that directory.

The danger in someone readily accessing your logs is that they can see the names and paths of the files on your server, including your download pages and the file names of files that may actually be for sale products

There are not only people who search on your product name, looking for unsecured files – there are also people who enjoy posting those links on sites where this type of information is shared.

5) Put an index page in every directory on your server. If someone surfs to the domain name of one of the directories on your server, and there is no index page in that directory, they will get a directory tree… showing them all of the files in that directory, and allowing them to simply click in a given file name to access it.

Servers can be configured to prevent this, but for many people, the quickest and simplest way to protect their directories from prying eyes is to stick an index page in each directory.

6) Give your download pages hard to guess names. Don’t use urls like YourDomain.com/ProductName/download.html Instead you want to give download pages names comprised of a random sequence of letters and numbers, perhaps stick them in directories not even associated with a given product, or use a “download guard-type” script that gives each customer a unique download link and protects your files.

There are a lots of other things that you can do to easily close common holes in your website’s security. This article barely scrapes the surface, and is intended more to make you aware of the problem, and to get your thinking about it. Make regularly reading articles and reports on the topic a part of your education in how to operate a successful online business.

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Willie Crawford has been operating an online business for 13 years and believes that too many online marketers simply pretend that problems with website security don’t exist. For a really eye-opening report on website security, get the recordings of an interview Willie did with a leading web security expert at: http://timic.org/CloseTheDoor

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• Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640

Are Your Websites Secure Or Is The Back Door Wide Open?

Reverse SEO Is A Core Component Of Online Reputation Management

Guest Post: by Julie Ann Ross

Reverse SEO has become critical for all types of organizations. Throughout history, it has never been easier for your customers, competitors, and employees to publish items online that can have a negative impact on your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can last for years. Regardless of whether you operate a small firm with less than ten employees or a multi-billion dollar company, bad publicity can decimate your business.

This article will introduce you to the fundamentals of reverse SEO. We’ll explain how it works and the advantages of using it. We’ll also describe a seldom talked about strategy of leveraging reverse SEO as a preventative approach to online reputation management (ORM). You will discover why many companies are rushing to SEO specialists to enlist their assistance for damage control. If you aren’t currently utilizing reverse SEO to limit the effects of bad publicity, your company may be vulnerable.

How Reverse Search Engine Optimization Works

Google ranks pages based on several criteria. One of its organic algorithm’s ranking parameters is a website’s authority within its space. The more authority a site has, the easier it is for a page on that site to rank well and control its position. When an authoritative page carries bad publicity about your company, it can gain exposure to a wide audience. This is the problem that reverse search engine optimization resolves.

Reverse SEO specialists have a number of tools at their disposal they can use to suppress bad publicity in the search engines. First, they’ll analyze the authority of high-ranking pages that speak negatively of your business. Then, they’ll formulate a strategy to push those pages into the depths of the search engines’ organic listings, limiting their visibility.

Long-Term Advantages Of Reverse SEO

A single unsatisfied customer can create havoc for your company by spreading deceptive stories of poor service or shoddy workmanship. Similarly, one resentful employee can anonymously unfurl a string of damaging diatribes. If such stories and diatribes are merely told to another person, their effects are limited and temporary. By contrast, if they are published online and receive exposure in Google, they can have catastrophic results for your business.

This type of derogatory press tends to gain a groundswell of momentum, regardless of its accuracy. By suppressing these pages in the search engines, reverse SEO allows you to control the effects of bad publicity. It helps you to smother the flames before they grow out of control.

Reverse SEO: The Preemptive Strike

Most companies launch a reverse SEO campaign after bad publicity has already crept toward the top of Google’s organic listings. That is a reactive approach. The problem is that high-ranking pages with negative press tend to generate inbound links. Those links further strengthen the pages’ positions. As a result, they become more difficult to suppress.

You can use reverse SEO as a preventative measure. By launching a campaign that controls the top organic positions, you can prevent negative publicity from gaining exposure in the first place. In effect, you can insulate your company from the whims and machinations of frustrated customers, unhappy employees, and deceitful competitors.

Is Reverse Search Engine Optimization An Essential Cog Of Search Engine Marketing?

Search engine marketing (SEM) increases your organization’s exposure within your space. On its own, an SEM campaign can deliver staggering results that translate directly to your business’s bottom line. However, bad publicity can disrupt even the most formidable of search engine marketing campaigns.

Reverse SEO is a vital component of any SEM effort. It protects the integrity of your search engine marketing campaign and supports its growth. The very same tools that can be used to control the top positions in Google and prevent negative press from gaining traction can actually seed inbound links to your website. This creates a well-rounded SEM campaign that is potent on multiple fronts.

Damage Control And Online Reputation Management

If your company enjoys exposure on the internet, whether from social networking sites, professional online trade journals, or broad media, online reputation management is important. The number of authoritative websites that your customers, employees, and competitors can use to spread negative press about your business is increasing. Making matters worse, many journalists have become lax in sourcing their stories. ORM and reverse SEO can work seamlessly together to control the spread of bad publicity.

Negative press does not need to be accurate in order to rank well in Google. And that makes reverse SEO more critical for your company than ever.

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Reverse SEO Consultants are found at Rostin Reagor Smith, Inc. With national experience in online reputation management and proven strategies for reverse SEO in public relations online, Rostin Reagor Smith is the resource for reverse seo, or reverse search engine optimization, public relations online, search engine marketing, and ORM or online reputation management. http://www.rostinreagorsmith.com

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• Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com

Reverse SEO Is A Core Component Of Online Reputation Management