Posts Tagged ‘Email Address’

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Use These 3 Tips so that Your Online Income Affiliate Business can Survive

Saturday, January 16th, 2010
Use These 3 Tips so that Your Online Income Affiliate Business can Survive

Guest Post:  By Michelle Jayes

As an affiliate marketer who would like to not only survive but also generate a large income you will need to utilize these 3 tips given here and be prepared to work hard as there is not magical formula to success.

As an affiliate marketer using these 3 tips will help your chances of success with your online marketing business. Using these 3 tips will help your online business survive the competition that is found in an online based business environment.

1. Give your readers free reports.
Either place these reports where they can be easily seen near the top of your website or alternatively give them as an incentive to visitors who are will to give you their name and email address.

Use a unique squeeze page, in other words one that is different from what everyone else is using, to offer your reports in exchange for their email address and make sure that you have an opt in box on that squeeze page that goes to your auto-responder account.

It is a known fact that the majority of people will not purchase anything the first time they see it. Normally it will take a minimum of seven views for them to make the purchase. Keep in mind that usually people are more willing to spend money with a person that they believe is trustworthy and has taken the time to build a relationship with them, they need to know that they are not just dealing with some faceless website but a real person who is willing to help them.

If the only connection is the product on your website, not only will you not build a list, but chances are that even if someone is interested in the product you are selling they will move on and in the end buy it from someone else.

2. Promote each product on a separate web page.

If you use this method of marketing your products you will be keeping the reader focused on one thing at a time and they will become less distracted than if there were too many things on the one page.

Help the reader to make a decision on each product by having a review for each one on your website. This not only gives it a more personal touch but also helps to encourage a sale. If you are able to get some testimonials from any of your previous customers who have already tried the product then this is something that you can use to your advantage.

Just be sure that those customers are happy to allow you to use their name and if possible their photo.

3. Aim to generate a lot of targeted traffic to your website.

There is absolutely no point in getting people to visit your site who have no interest whatsoever in the products that you are promoting. Write articles and submit them to ezines and article directories and focus on the niche that you are promoting your products to. There is no point in spending your time promoting your affiliate internet business where no one is interested in what you are selling, but writing articles and publishing them in article directories is a great way to become known and brand yourself and your business and the best thing is that this type of advertising will not cost you any money.

If you want to benefit from marketing your online business by using article marketing you will need to write a minimum of 2 articles every week. If you continue to do this consistently you will see that over time your traffic will increase and it will be people who are interested in your products and what you have to say.

None of these tips are really difficult to follow and take action on it just needs some time and thought from you. Try using these tips for a few of your affiliate internet based business programs and see how they will help your opportunity to survive as an online affiliate marketer. Another great thing about this is the increase in the pay checks you will be receiving.

Michelle Jayes invites your to visit her legitimate income opportunities website www.online-income-business for money making ideas and ways to improve and build an internet based business

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  • Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640
Use These 3 Tips so that Your Online Income Affiliate Business can Survive

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Posted in Affiliate Marketing | 13 Comments »

How to Dominate Email Follow Ups For Marketing Riches

Sunday, January 3rd, 2010
How to Dominate Email Follow Ups For Marketing Riches

Guest Post: By Jason Markum

In marketing, the real money is made on the back end. This applies to both offline marketing, as well as Internet marketing; and especially applies to email marketing.

It’s so important that I’ll say it again. In marketing, the real money is made on the back end! But what exactly does that mean? Well, whenever you sell something, it doesn’t really matter what, you won’t often make a whole lot of money selling that first thing. You may even take a loss on the first item you sell.

But then you have the contact information of the customer, and you can market to them for years to come. You can market to them virtually forever. Over the life of that customer, (or on the back end) you can sell many things to them.

This is the strategy people are talking about when they say the phrase “loss leader”. A loss leader is the act of selling the first product at a small loss, but then making up the loss by selling more stuff to that customer in the future. It’s also the strategy for many late night infomercials. The point of all this is that the Internet makes following up with your past customers and your potential customers very very easy, and very inexpensive. Once you get a hold of a customers email address, you can send them email messages forever, or at least until they unsubscribe from your list. (Try to get their actual home address and you can send them direct marketing sales letters via regular postal mail – but that’s a conversation for another article and another time!).

There are two forms of email follow up to focus on. Follow-up for potential customers, and follow-up for past customers. Each way needs to be addressed slightly differently for the best results.

Back in the day, I used to be scared to email potential customers too often for fear of annoying them. Then I learned that it’s really hard to annoy someone this way for several reasons. One, people expect to hear commercial things from businesses. Two, a lot of your email will get ignored, so you *have* to send lots of email to get a persons attention.

My rule of thumb for a new, potential customer who has just signed up for my newsletter or downloaded my free ebook (and hence given me their email address and permission to contact them – permission is all important) is every other day for the first three weeks. Then every three to four days for the next two weeks. Then once per week.

The once per week email is most likely a newsletter format, not an individual sales letter. I will also send them an individual sales letter randomly every week or so. By randomly, I mean once a week, but just on a random day in the week, as opposed to every Tuesday for instance.

Following up with past customers is slightly different. When someone buys something from me I immediately send them a sales letter for another product, either at the time that they bought my first product, or the very next day. I also send them a direct mail piece the day after they bought something from me welcoming them to my company, thanking them for their purchase, and pitching them on another product. Then I follow up that letter one week later.

These are just basic follow-up techniques. I could go into more detail but my time is up for this article! But test yourself to find the best groove of follow-ups for your specific market and remember that there’s no such thing as too often!

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Jason has been writing articles online for over 13 years. When not writing about Internet Marketing, he runs a promotional wall calendars web site where he will show you how to find cheap at a glance refills to fit your exact needs.

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  • Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640
How to Dominate Email Follow Ups For Marketing Riches

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