Posts Tagged ‘Direct Mail’


Marketing Tips That Will Stand The Test Of Time

Marketing Tips That Will Stand The Test Of Time20 Marketing Tips
1. The most important order you ever get from a customer is the second order.
2. In direct mailing, spend 10% of your budget on testing.
3. Understanding and adapting to consumer motivation and behavior is not an option. It is an absolute necessity for competitive [...]

Email Marketing – 5 Ways to Acquire Addresses

Email Marketing – 5 Ways to Acquire AddressesGuest Post: By Barry John Anderson

According to a survey in Sept 2008 (the start of the recession) by Marketing Sherpa, email marketing was holding up well in the face of the need for companies to closely examine the return on investment on their marketing expenditure. This was in [...]