Use New FTC Guidelines to Increase Your Sales
Use New FTC Guidelines to Increase Your SalesGuest Post: by Barry A. Densa
If you’ve read the FTC’s new 81-page Guides Concerning the Use of
Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers which, for the most part, is true.
And [...]

