Posts Tagged ‘Densa’

Use New FTC Guidelines to Increase Your Sales

Use New FTC Guidelines to Increase Your SalesGuest Post: by Barry A. Densa
If you’ve read the FTC’s new 81-page Guides Concerning the Use of
Endorsements and Testimonials in Advertising, you might think the FTC is a really nice bunch of guys trying to do the right thing by consumers which, for the most part, is true.
And [...]

Due to Pimples the Long Copy vs. Short Copy Debate has Ended

Due to Pimples the Long Copy vs. Short Copy Debate has EndedGuest Post: by Barry A. Densa
Which converts better, which drives more sales, long-form copy or short-form copy?
It’s been debated since the first recorded newspaper advertisement was published in 1704 in the Boston News-Letter:
“At Oyster-bay on Long-Island in the Province of N.York, There is a [...]