The Lifeblood of the InternetGuest Post: By Robert Imbriale
If you’ve been involved in marketing of any kind over the last two decades, I’m sure you’ve heard the saying, “content is King.” Marketers, successful marketers, live by that mantra. When I look at the Internet what I really see are two things. There is the content [...]
Sincerity: the ‘Secret Sauce’ for Effective MarketingGuest Post: By Judy Murdoch
A couple years ago, I was talking with someone who was, for me, a very challenging client. I’m all about cultivating relationships that result in opportunities to sell.
This particular client seemed allergic to cultivating relationships for reasons I never really understood.
I remember one such meeting, [...]
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