Posts Tagged ‘Conversion Rate’

Online Brand Building By the Numbers

Online Brand Building By the NumbersGuest Post: By Enzo F. Cesario
In the process of building your company’s online brand, you’re going to have to deal with a veritable ton of information. We have discussed how the practice of Web Analytics can quantify all manner of data such as number of users, the location of visitors, [...]

Is Your Website Springing a Leak?

Is Your Website Springing a Leak?Guest Post: By Philippa Gamse
Imagine that you own a beautifully designed yacht. It looks great on the surface of the water, with superb lines, gleaming decks, a well-appointed galley… but you’re having real trouble getting out of the harbor and you can’t figure out why!
You investigate, and you find that [...]