Guest Post: By Carrie Wilkerson

For many businesses there are many ways you can market your business. Some may work and some may not. You must try them a few times before you know for sure.

One technique that works very well for almost any business is email marketing. There are two types of email marketing that you can use. Mainly the difference is the cost involved.

Email marketing is used by more and more businesses every day. You need to gather email addresses so you will have a list to send your information to. You need to make sure you are careful about the way you gather email addresses because you don’t want to be hit with SPAM. Have a button or sign-up form on your site for people to use.

You can send out weekly or monthly newsletters, flyers, special notices, or solo ads to the people on your list. You don’t want to send too many emails though because you will run the risk of losing subscribers because they can’t keep up with everything you send.

Email marketing is a great way to keep your business in front of your list on a regular basis. When you keep yourself in front of them, they will remember you and what your business offers when they are in need.

Weekly communications are the best way to do this. Create a newsletter that you can send out. It doesn’t need to be anything huge. List your specials, highlight on a product or service you offer, and tell them how to contact you. Of course you can have it longer by including an article, other tools or products that you don’t offer, but that they may need or want, or you can include information that they may find interesting.

Email marketing can be done through your regular email or you can use online programs to create them. Online programs such as Aweber, 1ShoppingCart, and Constant Contact are just a few of the popular ones that you can use.

Keeping your business in front of your email subscribers is important. It’s a way of building trust and reminding them of what you offer and how you can help them with their needs.

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Carrie Wilkerson is the voice of experience. From corporate life to teaching high school to direct sales, she has ‘been there and done that’ professionally and personally. An ‘overnight mom’ to 2 toddlers through adoption, her priorities instantly changed and so did her workplace. She’s now built several businesses and coached others to do the same while overcoming extreme debt, losing 110 lbs and having 2 more children, for a total of 4, ages infant through 12!

As “The Barefoot Executive,” Carrie and her network of experts have quickly become the definitive resource for work at home professionals.

For a free audio of a ‘live’ presentation of Carrie presenting “What is Your WHY?” go to http://the-Barefoot-Executive.com.

Check out our purpose and passion and see a little inside our hearts at www.theBossMovie.com

Follow me at http://twitter.com/barefoot_exec

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• Advertising, Opt-in Leads, Email Marketing service helps small businesses market their products more effectively. We provide everything you need, http://www.madviral.com Phone: 256-778-8350 (9am-5pm CST M-F) MadViral Enterprises, LLC 171 Early Rd. Hartselle, Al. 35640

Guest Post: by Carrie Wilkerson

Marketing your website is the most important thing you can do to grow your business. There are so many different ways to do this. You can use paid ads, blogs, social media, email campaigns, and offline methods, but have you ever considered marketing with videos?

We’ve all watched a video on Youtube or other video sites, but have you ever considered creating your own? Video marketing is becoming more and more popular and it might be time for you to jump on the band wagon and give it a try.

Youtube watchers have the ability to create an account and then set it up to where they receive notification every time a particular account airs a new video. With that said, you could put yourself in front of literally thousands of people each time you create a new video.

If you think about this marketing method, it’s no different than a blog feed. People sign up to receive your blog feed updates via their Google Reader or email. Marketing through videos works the same way.

You can create videos about anything and everything that has to do with your business. For example, if you are in direct sales, you could create a short three to four minute video that talks about a product you offer. If you are a coach, you could create a five to six minute video explaining a situation that you frequently are asked about and give a tip or two on how to resolve it. In both instances you will want to make sure you give your contact information at the end, but make sure you don’t say it a thousand times during your short video.

People love to sit on the computer and watch videos during their free time. When you create videos that will help them solve a problem or prevent a problem from occurring, you will have an advantage and a new way to grow your business. Video marketing is the new craze and a unique way to market your business.

To get some ideas, you may want to watch a few videos that are aimed at your specific target market.  Once you see how easy it is you can begin creating videos of your own.  Take a peek at some of my videos here: The Barefoot Channel