Posts Tagged ‘Adwords’

Who Else Wants to Know How-To Write an Effective Advertisement?

Who Else Wants to Know How-To Write an Effective Advertisement?Guest Post: By  Bill Platt
Webmasters struggle everyday with the question of how they should advertise their website. There are so many advertising venues; it is hard to know which is the right venue or the right combination of advertising venues.
The answer to this question is actually [...]

Google Analytics, Web Marketing Campaigns, and Conversion Attribution

Google Analytics, Web Marketing Campaigns, and Conversion AttributionGuest Post: By Jeremy Shaffer
In the words of web analytics commando Avinash Kaushik, “I humbly believe that the world of data perfection (“clean auditable data”) does not exist any more.” And he’s right! In the interests of moving away from data regurgitation and towards drawing actionable conclusions in [...]