MadViral.com Blog Your Marketing Source

Guest Post: by SEOSapien.com

Linkbaiting is one of the most effective ways to promote your site, bringing you a boost in short-term traffic as well as a long-term improvement in SEO. Linkbaiting is essentially the same as building and promoting content but it puts extra focus on designing content that appeals specifically to bloggers who spread links and other influential web content creators.

An important part of creating successful link bait is to know what subjects and content are popular with influential folks in the blogosphere, aka the blogerati. To find examples of the type of content that is getting a lot of attention and press, check out the front pages of sites like Digg and del.icio.us. Technorati Popular and Google Hot Trends are also good places to get some ideas on trendy content topics. You can also get a good idea of what the latest crazes are in the blogosphere by checking out influential blogs like Gizmodo, Lifehacker, and Boing Boing.

Hot topics for linkbait include announcing trends and how they are affecting certain industries, breaking news, and anything shocking, sexy, or humorous. In every industry, you can find such types of link bait. By simply gathering together a group of well-respected folks in your industry and having them write a how-to guide or talk about their opinions on trends and issues, you can attract a lot of highly relevant links.

After you’ve determined what your linkbait is going to be, you have to figure out how you are going to promote it. If your site already receives a lot of traffic, you won’t have much difficulty attracting a load of links. However, if your site is new or doesn’t receive much traffic, you’re going to have to work on promoting your linkbait. One way you can do this is by emailing some influential bloggers and content creators in your industry and asking them what they think about the linkbait you are going to promote. It’s not a good idea to outright ask for a link because most bloggers find it annoying. Simply contact a few bloggers you respect, tell them that you really enjoy their content, and ask them for their feedback. If they recommend a few changes and you make those changes, let them now. It’s highly likely that they will mention it in their blog and link to your content in the process.

Through social tagging and voting sites, your content will get mass visibility. Linkbaiting is particularly rewarding for those who work in industries where organic links are hard to come by, such as the pharmaceutical and e-commerce industries. Just make sure your linkbait is not manipulative and obvious to prevent your site from being delisted from Google.

Linkbait isn’t just limited to content like articles, blog posts, and videos. Custom applications and widgets can also become linkbait. Anytime someone uses your tool/widget on their website, your link will appear there, allowing others to go to your website and get the tool/widget as well. Your tool will gradually spread like wildfire, allowing you to accumulate several links in the process.

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